French way. First totals. – liteforex company news
In January 2009 LiteForex group of companies began actively promoting its services in the online French-speaking area. As a result in the 1st quater of the year 2009 a number of clients from French-speaking countries increased six times.
“Strange as it may seem people from no other region but Europe show the highest activity,” Dmitriy Rudoy, director of branch in Saint-Petersburg, gives a report on the first work results. “About one third of general number of our new clients for the past three month are France and Belgium residents.”
French language is actively used by inhabitants of Belgium, Luxembourg, Canada, Switzerland, Monaco, many countries of Africa, Caribbian Basin (Haiti and others), French Guiana, island states of Indian Ocean (in addition to France itself). It is one of the UN official and working languages and statistically there are about 130 million people in the world speaking French (more then 200 million people including those who can use it as a foreign language).
“Exactly the fact that it is one of three most popular world languages clarifies a group of companies’ interest to online platforms that use French as a basic language,” Dmitriy Rudoy continues. “Today we are widely represented on www.trader-forex.fr/broker-forex portal, there we use all the possible options to contact with portal visitors: contextual and banner advertising, information corporate page”.
An independent department working on promotion in a French-speaking area is established on a basis of Saint-Petersburg branch for more efficient promotion of the group of companies interests in the French-speaking information field. This fact indicates the priority state of “French” line of group of companies development. Adaptation of advertising policy and group of companies web resources adaptation in view of language peculiarity, a search of most effective platforms for contacts with clients in a Franch-speaking area, estimate and correction of the group of companies activity information considering French native speakers linguistic and mental particular qualities are among the main tasks of the given department.
